AI Usage Policy
With the rise of AI-generated content, I want to outline how I use this technology in my own work.
More accurately, I want to reassure my clients that I do not use LLMs to generate any part of my content.
Nor do I fine tune my work with any third-party tools, including Grammarly and Hemingway.

Contact me to discuss your AI concerns.
Where AI May Be Used
- Research. I sometimes use Perplexity as a search engine to look up simple facts, such as the year an online casino was founded. When I do, I prompt it not to tell me unless three reliable sources corroborate the information. Upon receiving the answer, I manually fact-check the output.
- Text summaries. I often use Perplexity to summarise dense walls of text, such as the Terms and Conditions pages of online gambling platforms. After prompting the AI to read it, I ask questions like “residents of which countries are prohibited?” or “what is the maximum daily withdrawal?”, before manually fact-checking the output.
Where AI Will Never Be Used
- Text generation. I am a writer, and I take great pride in my work. I never have, and never will use LLMs to generate content which I then try to pass off as my own. My iGaming writing and editing services are 100% human-powered.
- Spelling and grammar. I work almost exclusively in Google Docs, which has a built-in spellchecker. That’s the closest I get to using AI. I never use rewriting tools, or sites like Grammarly and Hemingway, which result in homogenous, robotic text.
- Editing and polishing. After writing a first draft, I proofread and edit the text myself. I know my own quirks and have a checklist of things to look for before submitting. I do not consult AI at any step of the way, not even for the most minor tasks.
- Keyword research. LLMs are not a reliable source of keyword ideas, and I do not trust them to accurately produce lists. I perform all of my own SEO research.
- Headings and structure. In the past, I have attempted to beat creative blocks by asking LLMs to generate skeleton structures for blog posts. I have since learned the output is trash, so I no longer do this. I perform all such research manually.
Quality and Ownership
I do not rely on AI for factual accuracy when carrying out research – everything is checked by me before it goes into the document.
All of my final deliveries belong to you, the client. The content was written, edited and signed off by me, using entirely human methods.
On extremely rare occasions, I may outsource a task to another writer. For context, this happened twice during the whole of 2025.
When I do, I never forward the content directly. I edit – usually heavily – to recreate the writer’s work in my own voice, bringing it up to my own high standard, while checking for factual accuracy.
AI Usage Summary
I do not use AI tools to produce a single word of my iGaming content.
On the rare occasions I use LLMs at all, it is for research purposes, or summarizing large chunks of dense text. I then fact-check all of the AI output manually.
As a writer, I do not consent to my work being used to train any form of AI, LLM or machine learning device, as these are intended to replace me.
Get In Touch
Is your current iGaming content services provider using AI? Drop me a line for quality AI-free text.
