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Since becoming a freelance iGaming writer, I’ve covered literally everything the gambling industry has to offer.
I’ve written about lotteries in Spain, Ireland and the United States. I’ve reviewed mystery shopping sites. I even produced a glossary of bingo lingo.
Recently, I’ve been writing a lot about prediction market platforms in the US, such as Polymarket and Kalshi. The “skill games” sector is also growing in popularity. So naturally, I’ve also covered that.
The following case studies show samples of my work. Like what you see? Contact me to discuss your iGaming content requirements.
Other iGaming Case Studies
CASE STUDY 01
Prediction Markets – PlayersBest
As of September 2026, I’ve produced over 250,000 words of content for PlayersBest (formerly known as Growth Leads). About 20% of this focuses on prediction market sites and apps.
All of the work is ghostwritten, so I don’t have any published bylines. However, I’ve included links to the Google Docs.
CASE STUDY 02
Mystery Shopping – PlayersBest
A different, but equally large part of my work for PlayersBest (Growth Leads) involves mystery shopping platforms. Whether the platform seels trading cards, mystery boxes, or a mixture a both, you can be sure I’ve written a review about it.
PlayersBest (formerly known as Growth Leads) remains an ongoing client.
CASE STUDY 03
iGaming Today
I was asked to contribute my thoughts on how AI is impacting iGaming content, as part of a short series of blog posts. They also requested a few slots related articles, and I proposed a couple of interviews with senior industry figures.
The project was always going to be a short-term contract, but it ended even quicker than anticipated due to a change in ownership.
These case studies show just a few examples of my slots content. You can see different types of iGaming article on my showcase page, or get in touch to request further samples.
Use the form below to start a free discussion of your own iGaming content requirements.