Sports Betting Content
For sports betting content case studies, see below.
Sports Betting Services
- Reviews
- Strategy
- Tips
- News
- Previews
- Reports
- Legal
- Blog posts
Back to iGaming content services.
One of my first paid writing jobs, way back in 2008, was writing Premier League match reports. This quickly progressed to previews, which included betting tips, and the rest is history.
I’ve written gambling content about most sports, but horse racing and football (soccer) remain my favourite projects to work on.
Whether you need a sportsbook review, an explanation of markets, or a guide to betting laws in a specific region, I’m your guy.
The following case studies show samples of my work. Like what you see? Contact me to discuss your sports betting content requirements.
Sports Betting Case Studies
CASE STUDY 01
OddsNews
I was asked to write some sports betting guides for the OddsNews “Betting Academy”, which targets the South African market. Articles include an explanation of how odds work, and how to actually place a bet online.
After producing the initial guides, I supplied Premier League betting tips for the first half of the 2025/2026 season. I also interviewed ex-Leeds and Reading footballer Dylan Kerr, who told me about his time spent coaching in South Africa.
The project ended due to budgetary concerns.
CASE STUDY 02
Vidmat Media
From November 2025 to January 2026, I produced almost 40 articles targeting the South African market. These were mostly describing the welcome bonuses of popular sportsbooks, with mini site reviews included on the page.
From January onwards, I switched to the Australia-focused GoBet site. As of September 2026, I’ve written more than 90 sportsbook reviews, plus content for a handful of category pages.
The project is still ongoing.
These case studies show just a few examples of my slots content. You can see different types of iGaming article on my showcase page, or get in touch to request further samples.
Use the form below to start a free discussion of your own sportsbook content requirements.